- Words words
- Words. and. more. words
Monday, January 12, 2009 Posted by Marc Esher at 8:21 AM
This is not a paid advertisement. I do not have an Amazon referrer account. I am a conference attendee. I have to sit in your presentations for an hour. Sometimes, they rock. Sometimes, they suck. Sometimes, they're average. If you're cool with that -- with being "OK", then please move along. If, however, you want to make sure you're not killing your audience with page upon page of bullet points; if you want to engage your audience; if you don't want to see "shouldn't put this snoozer after lunch" on your eval forms (ask Bill!); if you want to really grab people as Bill did at the bacfug (I think he did, anyway) -- then I strongly urge you to buy this book: Presentation Zen. I have a presentation at work coming up. It's a presentation on the concepts in Dale Dauten's Great Employees Only, which has become one of my favorite books. My boss and I are presenting it to the "management team". The concepts are tough. It's a disruptive book on a close-to-the-heart topic (hiring and 'de-hiring'). It will sting. The audience will want to strangle me at one point or another for being an uppity, haughty, high-minded know-it-all who really doesn't know sh*t about sh*t. Knowing that, I know that this presentation needs to be the best presentation I've ever given. And as I work through Presentation Zen, I can see the changes already. The difference between "what we would've presented" and "what we will present" is dramatic, and we still have two weeks of revising to go. I tell you this because if this book is good enough to transform a critical presentation to a "management team" from good to great, then it's good enough to transform a geek-to-geek presentation from good to great, too. My audience does not want to be there. They are resistant. They will fight the concepts violently. They will be directly challenged, called out, questioned, backed against a wall. Your audience is choosing to give you their time. They want to be there. They want to be dazzled, engaged, taught. They want to walk out of your conference room a better, smarter, more thoughtful person than when they walked in. They want you to succeed! You owe it to them to be the best you can be. Bah! Words words words.